Bukele tweets a paid advertisement as real news coverage
This is a story about how the Bukele government polishes its image through branding and social media. What appears as a news story about the success of the government in handling the pandemic, is actually just a paid advertisement with material from a branding consultant used by this media-conscious administration. On November 28, Nayib Bukele tweeted: " The county in the region which best dealt with the pandemic " This presidential tweet links to an apparent news article with no by-line which appeared on the website of " Infobae ," an Argentine media company. The article opens: Reopening to tourism: how El Salvador is preparing, the country that best dealt with the pandemic in the region: The Central American country achieved a world seal as a safe destination in the new normal. In addition, the City Nation Place forum evaluated it as the country with the best attention to the pandemic in Latin America Bukele also featured this article on his Facebook page , g...